Event Details

Using LinkedIn to Grow Your Profile Online๏ปฟ

LinkedIn has had an astounding impact on organisations over the last decade and the social revolution is continuing to skyrocket. With digital communication being front and centre in the customer journey, organisations must incorporate LinkedIn into their marketing strategies and harness the opportunity to engage with their target audiences.

It all sounds so easy, but no doubt there are challenges when it comes to LinkedIn. How can you save time creating posts and where can you find content ideas for my customers on LinkedIn? What tools can you use to manage our accounts? How will you know if your posts are having any impact?

There are so many questions that need to be addressed in order to stay ahead of the curve, create great content and keep up with your target audience.

By the end of this session, you will have a better understanding of how LinkedIn can increase your organisations exposure.


LinkedIn Optimisation:

  • Platform overview and tactics to optimise your presence on LinkedIn
  • Tactics to build your network
  • An understanding of what makes a great LinkedIn personal profile
  • Optimising your LinkedIn company page to attract customers
  • Utilising LinkedIn In-mails and best practice when making direct contact with connections


Speakers

  • Edwina Mullins (Co-Owner and Director of SocialB)

    Edwina Mullins

    Co-Owner and Director of SocialB

    https://socialb.co.uk/

    Edwina is the co-owner and director of SocialB, with 20 years' experience delivering digital marketing strategies in technology, manufacturing, engineering, and hospitality sectors. Edwina oversees strategy and execution for SocialB's client portfolio, as well as delivering consultancy, strategy, and training. Edwina also mentors the team, sharing her wealth of hands on and strategic experience.
    Edwina previously helped deliver an EMEA wide digital upskilling project with PwC, and also delivers training and consultancy on behalf of our training partnerships such as the Department for Business and Trade, multiple Chambers of Commerce and more.

    o Digital Marketing Agency Business Owner
    o International Keynote speaker, facilitator, course designer and program director
    o Marketing Awards Judge: Independent Agency Awards, OTC Marketing Awards, Women’s Marketing Network Awards
    o Tutor and Facilitator at Chartered Institute of Marketing

    view more

Tickets

OBN Member
Member Price ยฃ50
OBN Non-member
Standard Price ยฃ100
OBN Member (Outside UK)
Member Price ยฃ50
OBN Non-Member (Outside UK)
Standard Price ยฃ100