Overview:

Google has replaced its existing Universal Analytics with GA4. With Universal Analytics phased out July 2023, this means it is imperative that organisations have implemented GA4 and developed a clear approach to ensure a smooth transition. GA4 is significantly different to Universal Analytics so it is key to identify how the platform can be harnessed to capture audience and customer data.

GA4 is a vast subject, but in this session we will explore the key features of GA4, how it compares and differs with Universal Analytics, and provide an introduction to navigating and using GA4, plus show you how to customize your settings and reporting.

If you are investing time or money in digital marketing, you need to know what's working and what isn't. The great thing about digital marketing is that you can measure and track pretty much everything, but to do this you need to have the right tools set up and know what to look out for.

By effectively measuring your digital marketing activity and results, you can identify where you can invest more time or budget, or identify channels that aren't generating any results and can therefore be taken off your to do list. This helps you plan and prioritise, and ensure you are getting the most out of your budget and your people.

Agenda:

Introduction & Essentials

● How GA4 works

● Account structure and setup

● How to use and navigate the interface

● Event reporting

● Page reports

● Funnel and path explorations

● Creating and using Audiences