OBN BioLearn: Lunchtime Power Hour - The Science of Storytelling with Kat Arney

Our next event in the series of 'Power Hour' BioLearn webinars will be online on Tuesday 7 March 2023. The session will be hosted by Kat Arney, Founder and Creative Director of First Create the Media.

Every startup needs a story

You've got your idea, your leadership team and your business plan. But do you have your story? Today's life sciences startups are working on the frontiers of research, making it all the more important to tell your story and explain your ideas in a clear, compelling and memorable way.

While it may be tempting to file all of this stuff under 'marketing' and get round to it later in your company's journey, it's never too early to start thinking about creating and communicating clear messages about what you're doing and why it's important. Whether it's creating an investor pitch that sticks, attracting potential partners, maintaining stakeholder relations, bringing in the right kind of talent or talking to the wider world, having a strong story is an essential component for success.

In this session we'll delve into the techniques of narrative and storytelling to discover tips and tools to help you create a compelling story for your startup.


  • Kat Arney (Founder and Creative Director of First Create The Media)

    Kat Arney

    Founder and Creative Director of First Create The Media


    Kat is a multi award-winning science writer and broadcaster, and is the founder and Creative Director of First Create The Media - a communications strategy and content agency specialising in the life sciences. We believe that it’s not enough to do great science: it needs context, clarity and a coherent story to make an impact and attract the right kind of attention. We work with all kinds of organisations, from startups and larger companies to charities, universities, and research institutes, to get their messages to the audiences that matter.

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