New OBN BioLearn Course: Utilising AI for Marketing


 There is no avoiding the impact that AI will have on every corner of our lives, and during this newly launched BioLearn course, our expert trainer will guide attendees through a practical 3-hour virtual course that aims to provide a fundamental understanding of current AI applications in marketing, along with practical insights and tips for implementation.

 

The session will also include:

  • An introduction to AI and its potential role within your marketing delivery plan, particularly focusing on the life sciences sector
  • An overview of the current AI landscape
  • How to use AI to understand customer behaviour and develop customer insights
  • Using AI-Powered content creation and an understanding into the different tools available
  • How to use AI for data driven decision making
  • How to design a marketing 'tech stack' to suit your company
  • Ethical & security considerations for your business
  • Guidelines for responsible AI use
  • An all-delegate Q&A session

 

Attendees will leave with a strong foundational understanding of how to leverage AI tools and technologies to enhance marketing efforts, improve customer engagement, protect your business, and ultimately drive productivity and growth.

 

Who should attend: This course is a great introduction for anyone working within the life sciences industry keen to enhance their understanding of how to best use AI in a comms & marketing capacity.

 

Course costs: ยฃ75 pus VAT for OBN Members, ยฃ150 plus VAT for non-OBN Members. Click below to book, any questions please email Hannah.deacon@obn.org.uk

Speakers

  • Edwina Mullins (Co-Owner and Director of SocialB)

    Edwina Mullins

    Co-Owner and Director of SocialB

    https://socialb.co.uk/

    Edwina is the co-owner and director of SocialB, with 20 years' experience delivering digital marketing strategies in technology, manufacturing, engineering, and hospitality sectors. Edwina oversees strategy and execution for SocialB's client portfolio, as well as delivering consultancy, strategy, and training. Edwina also mentors the team, sharing her wealth of hands on and strategic experience.
    Edwina previously helped deliver an EMEA wide digital upskilling project with PwC, and also delivers training and consultancy on behalf of our training partnerships such as the Department for Business and Trade, multiple Chambers of Commerce and more.

    o Digital Marketing Agency Business Owner
    o International Keynote speaker, facilitator, course designer and program director
    o Marketing Awards Judge: Independent Agency Awards, OTC Marketing Awards, Women’s Marketing Network Awards
    o Tutor and Facilitator at Chartered Institute of Marketing

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Tickets

OBN Member
Member Price ยฃ75
OBN Non-Member
Standard Price ยฃ150
OBN Member (Outside UK)
Member Price ยฃ75
OBN Non-Member (Outside UK)
Standard Price ยฃ150
OBN Staff
Standard Price Complimentary