OBN BioTuesday: ‘The importance of getting your company story right from the start’
During this BioTuesday event, we will be gathering thought leaders from all corners of the life sciences industry to provide their views, practical know-how, experience, and guidance on the 'The importance of getting your company story right from the start'
During the evening, speakers will address:
- How successful storytelling remains a critical & untapped source of potential success for the majority of early-stage businesses
- The importance of being clear on the long-term impact you hope your company/services/innovation will have on both your internal team and wider society – and most importantly, patients
- How to differentiate your company from the competition and the importance of case studies
- The importance of letting people 'behind the curtain', and how to best communicate successes and challenges you've experienced
- The consequential impact that getting it right (and wrong) can have on attracting and retaining employees and securing investment and external partners in the future
Programme:
17:30 – 18.00 Delegate Registration & Networking
18.00 - 18.10 Welcome & Introductions – Angela Hobbs, CEO, Wilkinson Hall
18.10 - 18.30 Keynote from Dr Kat Arney, founder and director of First Create The Media - an insight into the science of storytelling
18.30 - 18.45 Industry Insight presentation from Catrin Gaston-Penny, Human Resources Director at the Cell and Gene Therapy Catapult
18.45 - 19.00 Investor Insight from Michael Salako, Investment Director, Start Codon - Does your company story and public profile matter to investors?
19.00 - 19.15 R&D Company Insight from Dr Jonathan Kwok, CEO of Infinitopes
19.15 - 19.30 R&D Company Insight from Vibhor Gupta, Director and Founder at PangaeaData.AI
19.30 - 20.00 Audience discussion and Q&A, hosted by Angela Hobbs
20:00 – 21:00 Networking